viagogo - Social media

I led the design for the viagogo client, ensuring all creative output aligned with a more fan-first vision across social platforms.

Working closely with the social media manager, I helped come up with post and reel ideas that stayed on trend and prioritised fan experience, engagement, and authenticity. By combining strategic design thinking with social-first creativity, we evolved viagogo’s social presence into a more relevant and on trend look and feel.

Solo Socials

Branding | Concept | Artworking | Print | Digital | Social

Solo Socials by Viagogo is a feature concept designed to help fans attending events alone connect with others going to the same show.­ 

As a mega Taylor Swift fan, I brought a deep understanding of the visual language and references that resonate with Swifties, helping shape a bold brand direction that felt authentic to fan culture while still connected to Viagogo. The challenge was balancing platform consistency with subtle Taylor-inspired nuances that fans would instantly recognise.

I took the creative lead on the overall look and feel, designing everything from the event icons, vinyls, menus, and a themed card game to cocktail names, photo booth costume concepts, artworking, and social media assets - creating a cohesive, fan-first visual experience.

Born to Rotate

Born To Rotate was a sustainable viagogo x By Rotation collaboration offering Lady Gaga–inspired outfit rentals for her UK tour.

Following the success of Solo Socials, viagogo tasked us with creating another fan-first event. I served as design lead for the event, creating a suite of Lady Gaga–inspired icons representing her most iconic eras. Partnered closely with the production team to concept, design and deliver all event collateral, including the step and repeat, vinyl stickers, menus and a range of themed materials, ensuring a cohesive and elevated visual experience throughout.