Camden Town WFC
Branding | Marketing | Motion editor | Digital | Print | Kit design | Photography | Adobe partnership | Creative
As Head of Design at Camden Town WFC, I create and deliver the club’s creative output across both digital and print.
I run the club’s entire visual, digital, and print presence, shaping how the club looks, feels, and connects with its audience. My role involves managing social media, producing matchday graphics and programmes, editing video content, and capturing match photography alongside our photographer.
Alongside this, I lead the creative delivery of our partnership with Adobe, producing six branded posts each month in addition to regular match content. I collaborate closely with players, developing video concepts and content that bring more personality to our platforms. Since taking over, our following has tripled and engagement has grown significantly, strengthening the club’s presence and identity and catching the attention of Adobe and Verus.
I designed Camden Town WFC 2025/26 season away kit, working closely with Adobe to ensure it reflected both the club’s identity and Adobe’s brand in a bold, striking way. I created the initial concept and flat lay design, carefully considering colour, pattern, and detailing to deliver a modern yet authentic look. I then creatively directed the away
kit release, editing the final video, bringing the full vision to life.
